bbrave is not just a brand, it’s a belief system. A belief in the bravery of people who work tirelessly to make our society, country and world a safe and better place to live in.These brave people do not believe that might is right. They do not believe that there’s strength in number or that louder is truer. They just believe, in a world that’s fair, just, upright, selfless, noble and principled.

bbrave as a brand is inspired by the brave hearts of India – those who work every moment to not just protect our country from external forces but also work within the country to fight for social justice and make our country a better place to live for all of us. We believe that India has enough brave hearts but they are not celebrated enough today. Inspired by these warriors the brand will create a product line that is not only inspired by them but also puts their philosophy in front of the world. It helps create awareness about those heroes and their issues; it engages people with the issues and inspires them to take up these issues. We try to encourage people to step out of their comfort zone and do things they wouldn’t normally do.